After a short and much needed break, we are back again with great advice and tips about various careers! This time we’re got oodles of helpful words of wisdom from Meg Shout!
Please tell us a bit about yourself.
I’m a former radio presenter, now proud blogger of Boring Cape Town Chick and Digital Executive at MediaVision, a London based digital marketing agency.
I live in Cape Town, but our sister office is in London. Our company is fully integrated so we’re on Skype all day for meetings and work tasks.
Did you always aim for a role in the Digital industry?
Absolutely not! As a child my friend always said I should be a voice artist (which I do do), but I always felt that I would be something else one day. There wasn’t any internet in Namibia when I grew up so I couldn’t have even imaged working in such a cool industry.
Did you intern to get to where you are today?
I interned at the University of Life 😉 Getting an iPhone changed the way I saw social media. It also lead me to blogging. Little teaches you more than testing, exploring, discovering and practice.
How did you look for jobs in the industry? (via online, friends etc)
After I had spent some time studying things I wanted to know about (reading online, buying books and doing a certificate in Writing for a Digital World as a reputable digital college), I would look at job offers and try to identify the parts that I didn’t know about.
What was holding me back from applying for a position? I would then read up on that and then when I went to interviews, I could say, “I understand this, but would like to know more about that”. Agencies aren’t always looking a ‘know it all’ because the very nature of digital is ever changing.
I would then look for jobs online. They say friends and word of mouth is a great way to find employment, however, not many people are familiar with the ins and outs of digital so I found third party adverts to be the better option.
Name five qualities you think a Digital Executive needs to make it in the industry.
1. Humility. There are tons of people out there who will know FAR more than you ever will, make peace with it and embrace learning from them.
2. Patience. It can be frustrating when you feel like you’ve finally mastered something and then the algorithm changes. It’s good to be patient with clients too – we’re all learning.
3. Courage. Embrace those changes! Live to conquer another day! It keeps life interesting. Also have the courage to ask questions, you might feel dumb at the time but it’ll only improve who you are as a digital executive.
4. Humour. Have a laugh – you’re working on the internet. There are millions of funny things online and sources to help you shrug it off and put a smile on your dial.
5. Speed. Things change, fast. No one will care about your news in 3 weeks. Make sure you work quickly in order to capitalise on making an impact online.
What has been the highlight of your career so far?
I’ve only been in the industry for 2 years so for me it’s the small things. Consistently delivering PR hits, getting feedback about how your work in the team delivered exceptional results, improving my knowledge and doing better. Often the work you do isn’t about you – personally. It won’t showcase how well you wrote something or how well you sold something in, the success is in seeing the brands you work for improve as a whole. GOOD digital marketing is all about integration, never forget that.
How was your transition from Cape Town to London?
Great! I get to see London every day on Skype haha! I lived in London previously and miss it every day, still the best city in the world! (After Cape Town of course 😉 )
Do you have any tips for people who are looking for a similar role to yours?
Keep reading, keep learning. The internet is a MASSIVE source of information. Digital agencies and digital marketers are always open to answering questions on Twitter, Quora, Linkedin, etc. Take advantage of those sources. Our parents didn’t have the internet and the opportunity for instant feedback from people in the ‘know’. Education is all around, embrace it.
Thank you Meg for having the time to talk to us!
Image via Pixabay.
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